#176 - How TA Operations Drives Success

In this insightful episode of The ASHHRA Podcast, hosts Luke Carignan and Bo Brabo welcome Cyann Peterson, Recruiting Operations Lead at Tenet Healthcare. With a unique journey from agriculture and NASCAR roots to agency recruiting at Apex Systems, Ascension, HCA, and now Tenet, Cyann shares her evolution into TA Ops. She dives into optimizing processes, tech stacks, and team enablement in large-scale healthcare recruiting—drawing from experiences like boosting Ascension's career site to millions of applications via Google for Jobs.

Cyann emphasizes curiosity, problem-solving, and bridging gaps between recruiters and leaders to drive efficiency amid talent shortages.

Key takeaways for healthcare HR leaders:

• Path to TA Ops: Start in recruiting, show curiosity in processes—titles vary (e.g., TA Partner, Project Manager); leverage skills like SEO and tech integration for growth.
• Tech Stack Essentials: Use ATS (e.g., Workday) for compliance, CRM (e.g., Phenom) for personalization; integrate AI for efficiency without replacing human touch.
• Process Optimization: Focus on root problems—streamline requisitions, enhance candidate experience; prioritize user-friendly tools to reduce recruiter admin time.
• SEO & Visibility: Optimize job postings with keywords, FAQs, and schema markup; aim for Google for Jobs dominance to attract passive talent.
• Team Enablement: Train recruiters on tools; foster collaboration between TA Ops and leaders for scalable solutions—curiosity drives innovation.
• Career Advice: Network, ask questions; TA Ops offers exposure across HR/IT—ideal for process-driven pros seeking impact.

A must-listen for HR transforming talent acquisition in healthcare. Cyann's practical wisdom inspires actionable change!

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