James Middleton
London-based Health and Lifestyle Coach

"You need to have goals in life to have direction. Otherwise you're just going to be wandering around lost & that can be quite unsatisfying."

James Middleton is a London-based health and lifestyle coach helping people to achieve their fitness goals and live healthier, happier lives. This week he joins Bo and Luke to share his perspective on the importance of pairing hard work and consistency to find results in your fitness journey and your personal life. Mindset matters!

James prides himself on his direct and honest approach in an industry where there is a lot of nonsense and misinformation. His online program - the “JM Movement” - has already seen thousands transform their lives for the better! James is a firm believer that being healthy and active plays a huge role in contributing positively to all other areas of life from work to relationships and that enjoying the process rather than focusing on the end goal is what will make the results come and last a lifetime.

You can learn more about James' coaching services here. Connect with him on LinkedIn here. Follow him on Instagram here. Listen to his podcast Bouncing Back here.

James is also the creator of Amo App - an AI based personal training app. Amo is the most motivating, personalized and fun fitness app. Start your free 14 day trial and get your personalized workout plan today! Download the Amo App here.