Kristin Baird
Founder & CEO at The Baird Group

Kristin Baird is a highly respected thought leader in healthcare, leveraging her extensive 25-year background in patient care, healthcare marketing, business development, and administration to drive impactful change across the industry. As President of the Baird Group, Kristin's unwavering dedication to service excellence has earned her a reputation as a talented speaker and consultant, helping healthcare organizations worldwide to achieve their strategic goals and elevate their standards of care.

Kristin's impressive academic credentials include a Bachelor of Science in Nursing from the University of Wisconsin-Madison and a Master's in Health Services Administration from Cardinal Stritch University in Milwaukee, WI. Her thought-provoking insights and pioneering strategies have been widely recognized and shared through her extensive body of work, including the groundbreaking titles You Make the Call! Healthcare's mandate for post-discharge follow-up, Raising the Bar on Service Excellence: The healthcare leader's guide to putting passion into practice, Reclaiming the Passion: Stories that celebrate the essence of nursing, and Customer Service in Health Care: A grassroots approach to creating a culture of service excellence.

Through her visionary leadership and unwavering commitment to healthcare excellence, Kristin Baird has become a sought-after thought leader and trusted advisor, driving positive change, and delivering transformative results for healthcare organizations worldwide.

This episode is sponsored by Virgin Pulse. Discover how Virgin Pulse helps healthcare HR leaders balance culture and cost savings by improving employee well-being. With evidence-based solutions grounded in behavioral science, Virgin Pulse engages and rewards individuals on their health and wellness journeys, resulting in improved retention rates and cost savings for organizations. Check out for a free healthcare HR health and wellbeing toolkit.